Introduction

Have you noticed that every information product being sold in the "work from home", or "earn online" catagory is wrapped around how much you can earn, and how wonderful a lifetsyle it gives ?? The marketing is always about amazing houses, fast expensive cars and how $$$$$ thousands of dollars a day will flood into your account ........ None of these systems give any real detail of what is important, or how quickly you can be up and running.

Then when you buy one of these systems, even the "made for you systems" that are currently very popular, you find that there is a multitude of stages you need to go through to set everything up and actually start.In fact the complexity is beyond belief, and there is an assumption that we are all technical and cope with the complexity of buying and setting up domains, making webpages, and have mo difficulty with understanding the marketing and sales process, from funnels, and lead pages, through email address and contact capture, as well as follow up emails, affiliate marketing (assuming it is an information product that you will be selling) or perhaps even where to buy physical product, where to ship it (perhaps Amazon) and then how to build a front end that sells the product ........ The complexity is overwhelming.

It took me several months to realise what was actually important when starting out online. I also realised that 80% of information out there, makes too many assumptions, and also assumes the beginner is going to build an advanced marketing and sales engine from the get go ... !